Our Story
We started with one small, daily fight.
Every parent knows it - the moment a vitamin comes out and a small person decides, firmly, that today is not the day. We thought there had to be a kinder way to end that standoff. This is how Nutrithrive began.
The best vitamin is the one your child actually takes
A cupboard full of supplements does nothing if they stay in the cupboard. We kept coming back to a simple truth: the format and the flavour matter as much as what is inside. If a child looks forward to it, it happens every day. If they dread it, it does not.
So we started at the other end – from what a two-year-old would happily reach for and worked backwards to a product a parent could feel good about handing over.
Keseronokan dari Upin & Ipin. Kualiti dari kami.
The fun comes from Upin & Ipin - the characters every Malaysian kid grows up with. The quality comes from us. That is the whole idea, and the order matters: fun second, trust first, always.
The Upin & Ipin License
Three names on the pack. One promise to you.
Nutrithrive Sdn. Bhd.
The brand owner and principal. We decide what goes in, hold the standards, and answer to you for every serving.
Les' Copaque Production
The studio behind Upin & Ipin. The characters are theirs - used here under licence, as approved artwork only.
BSR International Sdn. Bhd.
Our manufacturer in Malaysia. Every batch is made in their FDA, GMP and HACCP facility, to the recipe and checks we set.
What we believe
Say the quiet part out loud
Is it just sweets? Here is the sugar. Here is every ingredient. We would rather answer the awkward question than dodge it.
No promises we can't keep
These are food products, not medicine. We will never tell you they cure, treat or make a child grow. A tasty daily vitamin kids enjoy — that is the claim.
Made where we can stand behind it
Made in Malaysia in a FDA, GMP, HACCP and Halal-certified facility. Close to home, to standards we can check ourselves.
- Halal Certified
- FDA, GMP & HACCP facility
- Made in Malaysia
- For ages 2+
Meet the range your child will actually ask for.
Two formats, both made in Malaysia. Suitable for ages 2 and above.
Shop the range